szkolenia i konferencje na najwyższym poziomie, dotyczące problemów związanych z procesami zarządzania
najnowsze problemy w zakresie światowej gospodarki oraz biznesowe case study
Co widział pies i inne przygody.
Gary Hamel, Bill Breen:
Small and medium-sized enterprises enter into strategic alliances to obtain necessary funds, larger market shares, develop activities on foreign markets, as they do not possess such resources and possibilities alone. Many times, strategic alliances allow them to improve their own competitive position on the market. The partners to an alliance are to guarantee the possibility of lowering the prices, improving the availability of products, outlet markets, technical or marketing expert reports. The intentional selection of cooperators, optimally designed functions, structures, tasks and knowledge management principles in a strategic alliance decide about its success. However, the success of an alliance between two definitely different organisations, concluded on the economic level during a crisis is definitely more difficult to achieve. Despite the appropriately designed and realized cooperation, the enterprises being the alliance partners often fail to accomplish the planned goals.
This elaborate presents selected results of strategic alliances between a small company and a large organisation. The author will try to answer the questions raised in the following way: What can be the scope of action and the scope of the impact of strategic alliances with large companies on the competitive position of small organisations?